Taylor Swift is arguably the most popular musician on the planet.
Not only does she not need to promote her new music because literally EVERYONE will buy it no matter what - but in every single thing she does, she places little 'easter eggs' about foreshadowing to what's coming in the future and her fans are OBSESSED with it - and Taylor, unlike any other artist, truly takes time to figure out what her fans want, as well as notice.
Taylor admitted there are some 'easter eggs' in this interview but YOU have to figure it out because her lips are sealed.