WARNING: NSFW LANGUAGE IN THE ABOVE VIDEO!
This is how it starts...
This dude decided to make this spoof of PSY's new song GENTLEMAN... which hasn't really become too big of a hit in the US... yet.
But... this video could change that.
Here's the theory:
News networks - in an effort to be witty and fun - will feature their weather forecasters and whatnot doing what this dude above did. And this will increase it's exposure and the total number of audience impressions around the US. This will, in turn, drive downloads via iTunes and Google's Play store. Those sales will drive demand, and the forces of PSY'S label, Universal Republic, will use this to convince pop radio in the US to play the song.
Shout out to Doug Kammerer, his brother, Matt Ritter and others who are actual damn weatherpeople. One love to meteorology.